Coming-of-age vlog channel; strong language and consumerism.
Parents Need to Know
Why Age 14+?
Any Positive Content?
Language
a lot
Emma speaks candidly to the camera. Episodes include repeated swearing (f--k, s--t, bitch etc.). Some episodes feature censoring. However, parents should be aware that not all swear words are censored in these episodes and not all episodes use this feature.
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Vlogs feature themes of consumerism and materialism. Emma does shopping hauls, lives in a multimillion dollar home and travels to lavish designer fashion shows. Consumerism is a foundational theme of the vlogs. Emma has her own coffee line which she frequently promotes throughout episodes. She has a store on her channel where she sells her products. The YouTube platform plays ads throughout channel videos and not all ads are age appropriate.
Sex, Romance & Nudity
some
In several episodes Emma makes jokes about wanting a boyfriend and being single. At times there are also jokes made that are not sexual in nature but reference male body parts and genitalia for comedic purpose.
Did you know you can flag iffy content? Adjust limits for Sex, Romance & Nudity in your kid's entertainment guide.
The underlying theme of staying true to yourself is prevalent throughout the vlog series. Viewers witness Emma gain fame but remain grounded and relatable. Although this is an underlying theme, it's not explicitly communicated and therefore would require prompting and discussion to be considered a take away. Content presents the opportunity to challenge young viewers to think about themes surrounding fame and meaning of happiness. Vlogs feature themes of consumerism and materialism. Emma does shopping hauls, lives in a multimillion dollar home and travels to lavish designer fashion shows.
Positive Role Models
some
Emma is candid about topics like mental health, self esteem and loneliness as viewers witness first hand her rise to fame and stardom. Emma worked hard to achieve success on YouTube and in the fashion world. She remains relatable and humble throughout the experience. Her relatability and honesty about mental health challenges aims to help young viewers feel a sense of understanding and empathy in the challenges they face in teenage and young adult years. Her Instagram account she links to on her channel is less relatable as it is more curated and focused on fashion and her brand and business. Emma's community posts are positive and generally create a positive space for empowering and supportive comments from subscribers.
Educational Value
very little
Serves as a firsthand insight into navigating mental health and emotional wellness. The show is in no way meant to be a replacement for therapy or professional help and advice.
Diverse Representations
very little
Although Emma is a successful young woman, breaking gender stereotypes is not discussed throughout the vlogs. In addition, Emma's vlogs do not include any diverse representations of people from different backgrounds. Mental health is often discussed.
Parents need to know that Emma Chamberlain is YouTube channel where 21-year-old influencer Emma Chamberlain, who earned her fame through vlogging when she was 15 years old. Emma's channel features vlogs that offer a glimpse into her everyday life as she navigates the realities of newfound fame. Viewers are able to watch older videos and follow her journey as she rises in fame, moves to Los Angeles, takes brand trips with Louis Vuitton and is invited to high-profile events like the Met Gala. Emma is a charming, down to earth young adult who deals with common coming-of-age themes like self esteem, loneliness, mental health issues and purpose. It should be noted that her Instagram linked on her page has a completely different feel and is less relatable and more curated. Parents should be aware that Emma speaks candidly and swears in most of her videos, using words like f--k, s--t and bitch. At times there are jokes made that are not sexual in nature but reference male body parts and genitalia for comedic purpose. Because of her lifestyle, consumerism is a big theme throughout each video as she shares shopping hauls, lavish trips and experiences with very expensive fashion brands. She also has a store on her channel where she sells her products. While this content may be glamorous and exciting for tweens, it may be helpful for parents to pair viewings with conversations around materialism and financial literacy. Due to the nature of the YouTube platform, viewers may be subjected to ads that are not always guaranteed to be age appropriate.
Don't even bother....................... I watched this and she. gone. to HELL. ONCE!!!!!!!!!!!! SHE WAS VLOGGING HELL!!!! THIS IS VERY INNAPROPRIATE AND VILE!!!!!!!
What’s It About?
EMMA CHAMBERLAIN is a coming-of-age YouTube channel about a young woman's rise to fame and stardom through sharing her life through her vlog. Viewers follow Emma as she develops into a young woman living out her wildest dreams. Emma's vlog style makes the viewer feel as if they're close friends along for the ride. Emma shares funny commentary and relatable feelings of loneliness and low self-esteem along with content like shopping hauls, comedic skits, stories and recipes. Fans of YouTube may see familiar faces such as collaborations with James Charles and Jojo Siwa. Through Emma, viewers are given an exclusive peek behind the curtain of a Gen Z influencer's rise to fame.
Emma's channel is a special experience. Emma Chamberlain gives viewers access to a world they may otherwise not have the same access to. Not only are viewers given a glimpse into the world of an influencer, but Emma is genuine, relatable and very funny which adds to her charm and popularity. Emma Chamberlain is a grounded influencer which is a unique combination.
Talk to Your Kids About ...
Families can talk about what makes Emma Chamberlain relatable. What are some similarities and differences between your life and Emma's life? How does it feel to see her share so much of her life?
Talk about digital media creation. What appeals to you about creating videos or making a YouTube channel? Do your friends have their own channels?
Emma is a young multi-millionaire living a life that most people would dream about. However, she still struggles with loneliness and feelings of low self-esteem. What does this say about success and happiness? Is it helpful for celebrities and influencers to be honest about mental health?
Emma's life costs a lot of money. Is this a typical life for a 21 year old? Why or why not?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by
suggesting a diversity update.
