Alcohol, smoking, and drug use, especially cocaine, are all shown in archival clips from movies and other entertainment in order to make the connection between wealth and indulgence.
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Ice Cold doesn't feature product placement but it's about how jewelry fits into the American ideas of capitalism and consumer culture.
Positive Role Models
some
Subjects display creativity, humility, and knowledge.
Positive Messages
a little
Ice Cold contains some positive messages about self-empowerment.
Diverse Representations
a little
The series focuses on the history of expensive, flashy jewelry in hip-hop, and how it evolved as a symbol of wealth and status in Black culture. It also contrasts how jewelry is portrayed when associated with rappers to how it is portrayed when associated with generational wealth. When Black hip-hop stars show off their own investments in jewelry, it may end up perpetuating the same stereotypes the series seems to want to break.
Parents need to know that Ice Cold: The Untold Story of Hip-Hop Jewelry is a documentary series about jewelry in hip-hop produced by rap group Migos. The series focuses on the history of expensive, flashy jewelry in hip-hop, and how it evolved as a symbol of wealth and status in Black culture. Some drug use, specifically cocaine use, is shown in archival footage of films, like Superfly (1972) and Wall Street (1987), in order to illustrate the ideas of wealth and excessive spending. The series features interviews with rappers from the golden era, such as Slick Rick and Rakim, as well as contemporary stars like Lil Yachty and A$AP Ferg.
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What's the Story?
ICE COLD: THE UNTOLD STORY OF HIP-HOP JEWELRY looks at jewelry in hip-hop through the lens of Black culture, contrasting how jewelry is portrayed when associated with rappers to how it is portrayed when associated with generational wealth. Executive producers Migos enlist rappers from the golden era to the present to talk about what jewelry represents and how it has evolved over the last 50 years.
Jewelry in hip-hop has been part of some of the most insidious racial stereotyping of the last few decades, as shown here from a cultural and historical perspective. However, the series doesn't seem to have much to say beyond its initial illustration of Black wealth vs. White wealth in America, so it tends to have its subjects repeat the same talking points throughout. Ultimately, Ice Cold's often heavyweight guests -- including Slick Rick and Eric B. & Rakim -- simply show off their own investments in jewelry, which may end up perpetuating the same stereotypes the series seems to want to break.
Talk to Your Kids About ...
Families can talk about jewelry. Where does the connection between rappers and jewelry come from? What does jewelry represent in hip hop culture?
How is hip-hop jewelry portrayed outside of hip-hop? How does Ice Cold explain the common stereotypes about rappers and jewelry?
What are the differences between how wealth is perceived inside and outside of hip-hop culture? Does jewelry have symbolism outside of simply representing wealth and status?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by
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